Position Profile

June 5, 2023


LOCATION: San Francisco (Financial District)

OUR CLIENT: Company Name: Toy Company

The Company makes innovative products that appeal to both parents and kids. Our products spark the imagination, and provide positive experiences without relying on violence. We strive to treat both girls and boys with respect. Our vision is to establish a brand for kids ages 5-11 that stands for innovation, quality and positive experiences for children. We champion kids and involve them in the creation of all our products! We look for individuals with energy, integrity, sense of humor, curiosity, and growth potential. Full-time positions are available as a result of company growth. We embrace diversity and are an equal opportunity employer. The Company seeks a Brand Manager, who will manage products from the idea stage to production.


  • Manage and direct one or more product lines from ideation to production.
    Includes providing direction to product development team in kid and retail trends, product niches and opportunities. Development of new product positioning, including product name, identification of features/benefits, play pattern, packaging direction etc. Establishing and tracking to strategic marketing objectives and P&L/ margin goals.
  • Develop and execute strategic marketing promotions/retail events.
    Including mass and specialty channel brand building tactics (POP, Events, Contests, Print and TV Advertising) and national partner promotions (e.g. Burger King, Kraft Foods)
  • Direct product and category research program:
    Directs research team to obtain and utilize product, trend, and competitive research information
  • Develop and direct the creative strategy.
    Including outside agencies (Advertising, PR, Promotions etc.)
  • Identify new product/category opportunities.
    Including development of 2 year marketing plan
  • Product and Marketing presentations to internal and external groups.
    Including product presentations to buyers, agencies and shareholders.


  • Candidate must possess 3-4 years of child-related, or consumer products, product management/marketing experience (Toy experience strongly preferred).
  • Product development experience.
  • Must have experience in a tangible three dimensional product; not just software, video or computer games.
  • Strong written and verbal communications skills; strong analytical skills
  • P&L or budget responsibility for a product or product line is a plus.
  • Small company experience.
  • Good sense of humor


  • Strong team building, leadership and organizational skills
  • Ability to build trust and credibility quickly
  • Communicate effectively in team situations
  • A passion for delivering great play experiences to kids
  • Ability to creatively apply skills and techniques to solve problems
  • Entrepreneurial minded; wants to take on new challenges


    Bachelor's degree in business or marketing required; MBA strongly preferred.


    Competitive Salary and benefits, including health, dental, vision, 401k, generous vacation, flexible work environment, small stock options grant, a great culture, with a growing, profitable and fast moving entrepreneurial company. The position will be challenging with lots of opportunity to learn and develop a variety of skills, and best of all... it's a toy company!

    This is a local search only; the company will not relocate the candidate.


    To be considered for this opportunity, please email your resume, cover letter and salary history to:
    Lisa K. Locke
    Locke and KEY Executive Search
    Phone: 510-533-2005
    Fax: 510-533-2055
    Email: lklocke@lockeandkey.com
    Website: http://www.lockeandkey.com/