Position Profile

December 2, 2023

POSITION TITLES: Area Sales Representatives (4) and Sales Manager (1)

REPORTING TO: EVP, Sales and Marketing

LOCATION: Los Angeles area Sales Rep and Sales Manager
Orange County area Sales Rep
San Francisco bay area Sales Rep
North Bay San Francisco area Sales Rep

Candidate must already live in one of the territories.
Employee will work out of a home office.

OUR CLIENT: Beverage company based in northern California


Introduce a new premium beverage product to the marketplace to develop brand awareness through product placement at upscale retail and on-premise locations. Develop and implement sales strategies. Develop clear metrics that gauge the impact and progress of the business. Prospect new accounts and visit existing accounts on a regular basis. Participate in company marketing and promotional programs with a focus on account development and point-of-sale merchandising. Communicate in reports on a regular basis, information such as: sales figures, trends in the market, barriers to entry, opportunities for sales, resources needed, competition issues, etc. Provide regular and accurate business and market forecasts. Build and maintain relationships with store account owners and managers. Will also work with beverage distributor network. In addition, successful candidates will participate in on-site promotional activities to gain consumer awareness.

Two years of direct outside sales experience of food or beverage products preferred.
Premium product sales a plus.
Experience in introduction and rolling out a new product is a benefit.
Experience researching and identifying target accounts and decision makers.
Experience developing key accounts and obtaining product placement.
Proven profitable sales achievements.
Proven ability to penetrate new markets.
Good computer skills; Word, Excel PowerPoint .
A proven ability to work to and exceed quota is essential.
Knowledge of premium beverage market and target accounts is beneficial.

Ability to develop and present effective and professional sales presentations.
Ability to quickly analyze markets and identify opportunities for success.
Ability to work well independently and as a team.
Willingness to travel within the assigned territory.
Strong communication at all levels, and attention to detail, are essential.
Effective at planning, organization and follow-up.
Motivated, energetic, professional with a desire to succeed

Bachelor's degree preferred for Sales Representative.
Bachelor's degree required for Sales Manager.

Work in a major beverage company, with the opportunity for career advancement. Competitive salary plus bonus program. Benefits, including medical, dental, 401k, etc. Car allowance provided.


To be considered for this opportunity, please email your resume, cover letter and salary history to:
Lisa K. Locke
Locke and KEY Executive Search
Phone: 510-533-2005
Fax: 510-533-2055
Email: lklocke@lockeandkey.com
Website: http://www.lockeandkey.com/